The late 1970s were an interesting time for the Laverda brand. Competition from all angles resulted in lackluster sales numbers and a fading appeal in the market. For the 1978 model year a new name was introduced to the North American market, Jarama. Instead of being named after a dance as was the case with…
This bike has SOLD! Congratulations to buyer and seller! -dc In case you thought race replicas were a recent innovation, Laverda set the world on it’s ear some 50 years ago, with its 750 Super Freni Competizione, first in endurance racing, and then on the road. Presented by a Seattle area restorer, this 750 SFC…
With input from their U.K. importers, Laverda’s RGA hoped to excite some new fans and it was positioned just below the RGS super tourer. This medium blue metallic seems to have been a Laverda color but perhaps not that year. 1984 Laverda RGA 1000 Jota Special for sale on eBay Laverda began manufacturing motorcycles…
Imagine you are a motorcycle manufacturer and need some publicity. What is the best way to make a splash? Racing is the traditional route to make some noise, but comes with the risk of being beaten (sometimes badly) by the very competition you wish to minimalize in the market. One make race series are a…
Just in time for Halloween comes this bright orange Italian beast. We usually tend to stick with bikes from the 80s, 90s, and 00s, but a classic Laverda Jota is just too cool not to post. Named for a Spanish dance in triple time as a reference to the bike’s three cylinders and the syncopated…
Update 6.18.2020: This bike is SOLD! Congratulations to buyer and seller! -dc We don’t post a ton of “classic” sportbikes here, but some motorcycles transcend the era in which they were built: the bevel-drive Ducati 900SS, the Moto Guzzi V7 Sport, Norton Manx, Vincent Black Shadow, Kawasaki ELR, Honda CBX, and this bright orange Laverda…
Update 2.4.2020: This bike has SOLD at Bonhams Las Vegas for $18,400! Congratulations to all parties! -dc Update 12.23.2019: Joe’s bikes have been newly photographed by Bonhams in preparation for their upcoming auction at Bonhams 2020 Las Vegas Auction, and the photos are now in this listing and gallery. The auction is scheduled to take…
The Laverda 750S Formula was a massive gamble to revive a long a storied (but sinking) brand. This excerpt from an earlier post on a similar bike is being utilized by the seller of today’s find in the advert – but only partially. In the spirit of completeness (and to be lazy), I reprint it…