1998 Ducati 748L Neiman Marcus Edition
Miles: 2,091
Second Owner
Clean Connecticut Title
Starting Bid: $5,000
Auction ends: April 21st, 2026
Reserve Not Met
Ducati’s Tamhburini-designed 916 and its smaller-engined sibling, the 748, had a massive impact on the sportbike world. Ducati had already moved into the modern era with their 851 and 888 superbikes and proven that they could, with a few rules concessions, compete against the might of the Japanese manufacturers in international racing, but the 916 combined the company’s booming Desmoquattro v-twin performance with jaw-dropping good looks. What was really interesting was the impact the Tamburini superbikes had outside the motorcycling world, as the bike became an icon in the same way that Ferrari had, a casual shorthand for exotic speed and aspirational luxury lifestyle as it made appearances in film and television, sometimes just as a prop, as scenery, sometimes as a full-blown star in its own right. That kind of media presence reached its zenith, or nadir, depending on your point of view, with the Ducati 748L Neiman Marcus Edition, a run of just 100 bikes sold exclusively through the Neiman Marcus catalog and all finished in the same shade of Metallic Mercury.
About this vehicle
The 1998 Ducati 748 L is an original motorcycle with a sleek grey color and a mileage of 2091. It has been owned by the same individual for over 5 years and is primarily used for weekend rides. This highly maintained bike runs smoothly, making it a reliable choice for any motorcycle enthusiast looking for a fun and stylish option for leisurely rides.Seller’s NotesCustom Arrow carbon fiber exhaust with polished end caps. Custom Sargent seat with color matched piping and Italian flag. Color matched stand. Includes original cover, seat, exhaust and misc items. Also, original DKNY leather jacket which was sold with bike from Neiman Marcus. Color matched Arai helmet. Last serviced in 2025 which included timing belts, fuel line couplers, chain sliding shoes, brake fluid flush, flush coolant, all new Samco silicone coolant hoses, air filters, battery, engine oil and filter change. Front carbon fender has a crack, small scratch on tail section and scuff on left side fairing. It’s a special opportunity to own a piece of Ducati history. This is a great bike which I love, but it’s time to move to next owner. Please contact me with questionsVehicle Details1998 Ducati 748L is #36 of 100 bikes produced and sold through Neiman Marcus. This one is second owner purchased in 2000. Includes all original parts. See cold start video in listing. A very special Ducati! Please contact me with any additional questions.
If you’re looking for a collectible Tamburini-era superbike, you won’t find one in much nicer condition, with lower mileage, than this Ducati 748L Neiman Marcus Edition. As a bonus, the Neiman Marcus version looks very classy and understated in silver, and the bike is extremely rare, actually much rarer than bikes like the much sought-after 748R. But rarity is only one driver of desirability, and the 748L, as sharp as it looks, is really more poseur than racer, with its rarity defined simply by paint and a plaque on the triple clamp [not pictured, nor is the odometer]. Other than the paint and plaque, it’s a bone-stock 748, with a smattering of carbon-fiber farkles. And it only came as a biposto. That may be one reason there are no bids on this very clean, low mile bike yet, although another example with higher mileage did sell for just a tick under $15,000 on BaT last year, so it’s likely we’ll still see this one sell for solid money, depending on where the reserve is set.
-tad
$15k for a 748 with a paintjob?
Who da fug is Marcus Whoman?
LOL, good question. This is a scarce variant, but purely an appearance package, unlike some of the other specials in this series.
Its funny how the 916 isnt as beloved as it used to be. When it came out it was quite a shock and was even in the famous ART OF THE MOTORCYCLE show. Now everyone wants a 999R or Desmo for thier collection. ADDENDUM – I remember when these came out in the NM catalog (yes Im old), even then this bike and the green 916 rom the matrix were more status symbols than anything else.
Next!
Yeah, I think the main selling point here is the crazy low miles and very nice condition, but no way these are more than a curiosity for most of us at the prices being asked.
No, no, no, it’s a paint job and a plaque… You forgot the numbered plaque.
I think the biggest issue with the 916 is that folks are just asking outrageous money for them. There’s a yellow 996 that’s been floating around Craigslist with 60k miles [on a fully rebuilt motor and some nice upgrades, to be fair], just a regular Monoposto, asking $18,500. There’s some sort of 1998 916 InfoStrada replica [was Ducati even making an InfoStrada replica in the 90s?] and they’re asking the equivalent of $27k… It’s all just a bit too much.