September 19, 2020

Pre-Marketing Replica: 1980 Suzuki GS1000S Wes Cooley

In the early days before serious motorcycle marketing, companies offered up “racer replicas” that often sported the race livery or the team colors of the manufacturer. These replicas were often quite anonymous, and did not utilize the star power available from team riders. Even the marketing juggernaut Ducati – who probably led the way with…